dr. E.A. Mooi
- Telephone:+31 20 59 82565
- Room nr:6a-27
- E-mail:e.a.mooi@vu.nl
- Unit:faculteit der economische wetenschappen en bedrijfskunde (marketing)
- Position:Assistant Professor
Brief résumé
Erik A. Mooi is Assistant Professor at the Marketing Department of the VU University Amsterdam. Previously he worked at Aston University in the United Kingdom. He received his PhD from the VU University Amsterdam in 2007. His research interest lies in business–to-business marketing. In particular, he works on inter-organizational governance topics such as contract design for intellectual property, norm-based governance, channel conflict, and contract enforcement.
Award
ISBM Award (2012) granted by the Institute of the Study of Business Markets of Penn State University, to study the performance effects of technology licenses (joined work with Stefan H.K. Wuyts, Koç University Istanbul)
Best Paper Award at American Marketing Association Educators’ Conference, Summer 2008. Paper title: “Exploring the Dimensions and Transactional Outcomes of Incomplete Business Contracts”
Research activities
Business Marketing:
Contracting, Licensing, channel relationships.
Marketing Strategy:
Differential firm performance, innovation.
Educational activities
Statistical Quantitative Research Methods (ABRI, PhD Curriculum)
Business Marketing (MSc in Marketing)
Master thesis (MSc in Marketing)
Books
Mooi, Erik A., and Marko Sarstedt (2011), “A Concise Guide to Market Research: The Process, Data, and Methods (Using IBM SPSS Statistics)” , Heidelberg, Germany: Springer.
Available at:http://www.guide-market-research.com
Mooi, Erik A. (2007), “Inter-organizational cooperation, conflict, and change”, Amsterdam, Netherlands: Rozenberg Publishers-Thela Thesis.
Journal publications
Mooi, Erik A., and Mrinal Ghosh (2010), 'Contract Specificity and its Performance Implications', Journal of Marketing, 74 (March), 105-120.
Mooi, Erik A., Ruud T. Frambach (2009), 'A Stakeholder Perspective on Buyer-Supplier Conflict', Journal of Marketing Channels, 16(4), 291-307.
Ringle, Christian M., Marko Sartstedt, and Erik A. Mooi (2008), 'Response-based segmentation using finite mixture partial least squares', Annals of Information Systems (Special Issue), 8 (1), 18-49.
Ancillary activities
Aston Business School
