News: Marketing
Nieuws
Paper on contracts and enforcement co-authored by Erik Mooi accepted for publication in IJRM
This study, by Erik Mooi of the Marketing department and David Gilliland of Colorado State University, considers the influence of contracts on enforcement and the subsequent performance impact of aligned and misaligned enforcement.
The National Marketing Battle 2013!
The National Marketing Battle is organised every year by a local marketing association, for university students in the Netherlands who are interested in marketing.
Students Meet Alumni Event
On Friday December 7, 2012 our first Students Meet Alumni Event took place! Our aim for this event was to introduce our current Master students to our alumni in an informal setting, offering our current students the opportunity to learn more about jobs, employers, industries, and other career-related topics.
Dinalog funding secured for E-commerce logistics project
VU researchers Sander de Leeuw, Jeroen van den Berg, Jaap Boter and Hester van Herk (FEWEB) and Sandjai Bhulai (FEW) have secured funding for a project on e-commerce logistics from the Dutch Institute for Advanced Logistics (Dinalog).
Mirella Kleijnen and Corine Noordhoff receive grant as part of MSI’s 50th Anniversary Ideas Challenge
The Ideas Challenge, launched in 2011, aimed to “spark a new generation of fresh ideas, and a new wave of ventures, sourced across the whole community of marketing scholars and thinkers.”
Article by Kobe Millet in De Pers
On March 28, “de Pers” published an extra addition in their newspaper called “Mannen” .
FEWEB students win BiD Student Challenge 2012
The team of FEWEB students, consisting of two of our own MSc Marketing students Samantha Rippinger, Gabi de Wijs, together with Anja Wesbuer and Annemarieke de Groot turned out to be the best.
Eric Alkema wins Anton Dreesmann Thesis Award
Department of Marketing student wins the Anton Dreesmann Thesis Award.
Erik Mooi wins ISBM Award
Erik A. Mooi (Department of Marketing) wins ISBM award to study the performance effects of technology licenses
Jaap Boter comments on decreasing sales bookstores
Book stores are struggling in the current economy. Jaap Boter, who holds the Royal Booksellers Association chair on book trade at the University of Amsterdam, is frequently interviewed on these developments.
The first graduates in part-time. Congratulations!
The first eight students in the part-time programme graduated on Monday 31 October 2011.
AMSalumni Event: Marketing at the TOP!
Thursday October 27, our department is organizing a spectacular alumni event: Marketing at the TOP!
Is there a dark side of close relationships?
The September issue of the Journal of Marketing features a paper co-authored by Corine Noordhoff.
New columns published on Online Marketing Blog by Emile Lancée
Recently, Emile Lancée joined the “Online Marketing Blog” as an invited contributor. Since then, he has published several columns on a variety of topics.
Hester van Herk appointed Fenna Diemer Lindeboom chair of Cross-Cultural Marketing research
The faculty board is proud to announce the appointment of FEWEB’s Hester van Herk as Fenna Diemer Lindeboom chair of Cross-Cultural Marketing Research.
How can retailers innovate their business model?
The July 2011 Special Issue of the Journal of Retailing features a paper co-authored by Ruud Frambach on innovations in retail business models.
Mirella Kleijnen finalist VU Education Award 2011
After winning the FEWEB Best Lecturer Award 2011, Mirella Kleijnen is now also finalist for the VU Education Award 2011.
Journalist interviewed members of department for article on crowdsourcing
Crowdsourcing is becoming increasingly popular and draws attention of researchers and students alike.
Online Marketing Blog – Column by Emile Lancée
As of this month, Emile Lancée has been invited as a regular contributor to “Online Marketing Blog”.
Carmen Lee defends PhD Thesis 'Psychological Factors Explaining Investors' Selling Decisions'
On June 10, Carmen Lee successfully defended her PhD thesis on the psychological factors explain investors’ selling decisions.
Interview with Mirella Kleijnen – FEWEB Best Lecturer 2011
“Die professors, wat doen die nu eigenlijk de hele dag?”
Paper on consumer innovation adoption co-authored by Ruud Frambach
The June 2011 issue of the International Journal of Research in Marketing features a paper co-authored by Ruud Frambach.
Mirella Kleijnen wins Best Lecturer Award 2011
Every year the Faculty of Economics and Business Administration rewards one of their lecturers with the Best Lecturer Award.
Machiel Reinders wins PIM Marketing Science Award
With Prof. Dr. Ruud Frambach as his supervisor, Machiel Reinders wrote his dissertation on the topic of ‘Managing consumer Resistance to Innovations’.
Paper on optimal product line design co-authored by Feray Adigüzel
In the March 2011 issue of the International Journal of Research in Marketing features as a leading article a paper co-authored by Feray Adigüzel.
Out now: A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics
By Erik Mooi and Marko Sarstedt
The Porsche effect: Why racy women turn a man to racy cars
A recent article published by Kobe Millet (FEWEB) among others in the Journal of Experimental Social Psychology shows that the sight of a sexy woman sparks a man’s interest in luxury goods from designer watches to flash cars such as Porsches and Ferraris.
Two new papers on innovation co-authored by Ruud Frambach
The December 2010 issue of the Journal of Product Innovation Management features two papers co-authored by Ruud Frambach.
Iris Vis and Jaap Boter secure funding from Dinalog
Researchers Kees Jan Roodbergen (project leader, Rotterdam School of Management), Iris Vis and Jaap Boter (both VU University) have received funding from the Dutch Institute for Advanced Logistics (Dinalog).
Sven Bartels winnaar Amsterdam Marketing Scriptieprijs 2011
Bartels wint de Amsterdam Marketing Scriptieprijs door zijn orginele, gedegen, transparante en bovenal uitdagende werk.
In the media: Wouter de Vries jr. in Editie NL
Wouter de Vries jr. comments on promotional campaigns surrounding the World Soccer Championship.
Winners Red Bull Case competition Services Marketing Management (IBA/BK)
The winning teams received a nice incentive and were invited to present their idea to management team of Red Bull on June 15.
Weerstand tegen nieuwe producten valt te managen
Veel nieuwe producten en diensten mislukken omdat de consument ze nooit omarmd heeft.
Dr. Jaap Boter benoemd op bijzondere leerstoel Boekhandel
Dr. Jaap Boter benoemd op bijzondere leerstoel Boekhandel
Mirella Kleijnen receives EJM Highly Commended Reviewer Award
Mirella Kleijnen has have received one of four 2009 European Journal of Marketing Highly Commended Reviewer awards for outstanding service to EJM.
Marketing aan de Top
Ruud Frambach (Hoogleraar Marketing aan de Vrije Universiteit Amsterdam) en Peter Leeflang (Hoogleraar Marketing aan de Rijksuniversiteit Groningen) schreven samen dit boek over 10 problemen, 10 oorzaken en 10 oplossingen die binnen het vak gebied marketing leven.
