This study, by Erik Mooi of the Marketing department and David Gilliland of Colorado State University, considers the influence of contracts on enforcement and the subsequent performance impact of aligned and misaligned enforcement.
The National Marketing Battle is organised every year by a local marketing association, for university students in the Netherlands who are interested in marketing.
On Friday December 7, 2012 our first Students Meet Alumni Event took place! Our aim for this event was to introduce our current Master students to our alumni in an informal setting, offering our current students the opportunity to learn more about jobs, employers, industries, and other career-related topics.
VU researchers Sander de Leeuw, Jeroen van den Berg, Jaap Boter and Hester van Herk (FEWEB) and Sandjai Bhulai (FEW) have secured funding for a project on e-commerce logistics from the Dutch Institute for Advanced Logistics (Dinalog).
Mirella Kleijnen and Corine Noordhoff receive grant as part of MSI’s 50th Anniversary Ideas Challenge
The Ideas Challenge, launched in 2011, aimed to “spark a new generation of fresh ideas, and a new wave of ventures, sourced across the whole community of marketing scholars and thinkers.”
On March 28, “de Pers” published an extra addition in their newspaper called “Mannen” .
The team of FEWEB students, consisting of two of our own MSc Marketing students Samantha Rippinger, Gabi de Wijs, together with Anja Wesbuer and Annemarieke de Groot turned out to be the best.
Department of Marketing student wins the Anton Dreesmann Thesis Award.
Erik A. Mooi (Department of Marketing) wins ISBM award to study the performance effects of technology licenses
Book stores are struggling in the current economy. Jaap Boter, who holds the Royal Booksellers Association chair on book trade at the University of Amsterdam, is frequently interviewed on these developments.
The first eight students in the part-time programme graduated on Monday 31 October 2011.
Thursday October 27, our department is organizing a spectacular alumni event: Marketing at the TOP!
The September issue of the Journal of Marketing features a paper co-authored by Corine Noordhoff.
Recently, Emile Lancée joined the “Online Marketing Blog” as an invited contributor. Since then, he has published several columns on a variety of topics.
The faculty board is proud to announce the appointment of FEWEB’s Hester van Herk as Fenna Diemer Lindeboom chair of Cross-Cultural Marketing Research.
The July 2011 Special Issue of the Journal of Retailing features a paper co-authored by Ruud Frambach on innovations in retail business models.
After winning the FEWEB Best Lecturer Award 2011, Mirella Kleijnen is now also finalist for the VU Education Award 2011.
Crowdsourcing is becoming increasingly popular and draws attention of researchers and students alike.
As of this month, Emile Lancée has been invited as a regular contributor to “Online Marketing Blog”.
On June 10, Carmen Lee successfully defended her PhD thesis on the psychological factors explain investors’ selling decisions.
“Die professors, wat doen die nu eigenlijk de hele dag?”
The June 2011 issue of the International Journal of Research in Marketing features a paper co-authored by Ruud Frambach.
Every year the Faculty of Economics and Business Administration rewards one of their lecturers with the Best Lecturer Award.
With Prof. Dr. Ruud Frambach as his supervisor, Machiel Reinders wrote his dissertation on the topic of ‘Managing consumer Resistance to Innovations’.
In the March 2011 issue of the International Journal of Research in Marketing features as a leading article a paper co-authored by Feray Adigüzel.
Out now: A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics
By Erik Mooi and Marko Sarstedt
A recent article published by Kobe Millet (FEWEB) among others in the Journal of Experimental Social Psychology shows that the sight of a sexy woman sparks a man’s interest in luxury goods from designer watches to flash cars such as Porsches and Ferraris.
The December 2010 issue of the Journal of Product Innovation Management features two papers co-authored by Ruud Frambach.
Researchers Kees Jan Roodbergen (project leader, Rotterdam School of Management), Iris Vis and Jaap Boter (both VU University) have received funding from the Dutch Institute for Advanced Logistics (Dinalog).
Bartels wint de Amsterdam Marketing Scriptieprijs door zijn orginele, gedegen, transparante en bovenal uitdagende werk.
Wouter de Vries jr. comments on promotional campaigns surrounding the World Soccer Championship.
The winning teams received a nice incentive and were invited to present their idea to management team of Red Bull on June 15.
Veel nieuwe producten en diensten mislukken omdat de consument ze nooit omarmd heeft.
Dr. Jaap Boter benoemd op bijzondere leerstoel Boekhandel
Mirella Kleijnen has have received one of four 2009 European Journal of Marketing Highly Commended Reviewer awards for outstanding service to EJM.
Ruud Frambach (Hoogleraar Marketing aan de Vrije Universiteit Amsterdam) en Peter Leeflang (Hoogleraar Marketing aan de Rijksuniversiteit Groningen) schreven samen dit boek over 10 problemen, 10 oorzaken en 10 oplossingen die binnen het vak gebied marketing leven.