• Telefoon:+31 20 59 87145
  • Kamernr:0e-30
  • E-mail:e.a.mooi@vu.nl
  • Onderdeel:faculteit der economische wetenschappen en bedrijfskunde (marketing)
  • Functie:Assistant Professor

Brief résumé

Erik A. Mooi is Assistant Professor at the Marketing Department of the VU University Amsterdam. Previously he worked at Aston University in the United Kingdom. He received his PhD from the VU University Amsterdam in 2007. His research interest lies in business–to-business marketing. In particular, he works on inter-organizational governance topics such as contract design for intellectual property, norm-based governance, channel conflict, and contract enforcement.


ISBM Award (2012) granted by the Institute of the Study of Business Markets of Penn State University, to study the performance effects of technology licenses (joined work with Stefan H.K. Wuyts, Koç University Istanbul)

Best Paper Award at American Marketing Association Educators’ Conference, Summer 2008. Paper title: “Exploring the Dimensions and Transactional Outcomes of Incomplete Business Contracts”

Research activities

Business Marketing:
Contracting, Licensing, channel relationships.

Marketing Strategy:
Differential firm performance, innovation.

Educational activities

Statistical Quantitative Research Methods (ABRI, PhD Curriculum)
Business Marketing (MSc in Marketing)
Master thesis (MSc in Marketing)


Mooi, Erik A., and Marko Sarstedt (2011), “A Concise Guide to Market Research: The Process, Data, and Methods (Using IBM SPSS Statistics)” , Heidelberg, Germany: Springer.
Available at:http://www.guide-market-research.com

Mooi, Erik A. (2007), “Inter-organizational cooperation, conflict, and change”, Amsterdam, Netherlands: Rozenberg Publishers-Thela Thesis.


List of publications


Aston Business School

Diverse werkzaamheden
01 februari 2009
Laatste wijzigingen Nevenwerkzaamheden: Amsterdam, 15 december 2014
© Copyright Vrije Universiteit Amsterdam
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