prof. dr. J. Boter

Brief résumé

Jaap Boter studied Musicology (MA) at Utrecht University. Having worked for a number of years as a consultant and lecturer of Arts Marketing at Utrecht University, he switched to the Marketing Department of the VU University Amsterdam in 2001 as assistant professor, to complete his PhD research into analyzing transaction data of cultural organizations, such as theater box office data, museum visiting behavior of Dutch Museum Card holders, and borrowing data of public library patrons. While GIS originally was simply included to map the customers in the data, his enthusiasm for the potential of GIS techniques grew rapidly and became an important foundation of his research. He set up a course on GeoMarketing for the MSc in Marketing program and is one of the founding partners of the Geomarketing Knowledge Center, in which the departments of Marketing, Logistics, and Spatial Economics join several partners from industry to carry out research on the interface of customer service, distribution & warehousing, and spatial/geographical data. Next to his current work within the Marketing Department of the VU University Amsterdam, Jaap Boter also holds the Royal Booksellers Association chair on book trade at the University of Amsterdam; a field in which, again, his interest in culture, business economics, retail and logistics, and location, all come together.

Research activities

Geodemographics
Delivery of Online Purchases
Location Planning
In-store Tracking
Retail Innovation

See also Geomarketing Kennis Centrum

Educational activities

GeoMarketing (MSc in Marketing)
Master Thesis Supervision (MSc in Marketing)
Coordinator MSc in Marketing

Journal publications

Verhagen, Tibert, Jaap Boter, and Thomas Adelaar (2010), “The Effect Of Product Type On Consumer Preferences For Website Content Elements: An Empirical Study”, Journal of Computer-Mediated Communication, 16, 139-170.  

De Graaff, Thomas, Jaap Boter, and Jan Rouwendal (2009), "On Spatial Differences in the Attractiveness of Dutch Museums", Environment & Planning A, 41 (11), 2778-2797. 

Rouwendal, Jan and Jaap Boter (2009), "Assessing the Value of Museums with a Combined Discrete Choice/Count Data Model", Applied Economics, 41 (11), 1417-1436. 

Boter, Jaap, Jan Rouwendal, and Michel Wedel (2005), "Employing Travel Time to Compare the Value of Competing Cultural Organizations", Journal of Cultural Economics, 29 (1), 19-33. 

Boter, Jaap, and Michel Wedel (2005), "User Categorization of Public Library Collections", Library & Information Science Research, 27 (2), 190-202. 

Working papers

Wruck, Susanne, Iris Vis, and Jaap Boter, “Batching Management in Warehouses with High Product Returns: Development and Discussion of Approaches and Models” (under review).  

Boter, Jaap, Jeffrey J. Inman, Michel Wedel, and Leonard J. Paas, “Sensory Modality Dominance and Product Choice Behavior” (under review). 

Bijvank, Marco, Iris Vis, and Jaap Boter, “Dynamic Assignment of Books to Library Branches” (under review). 

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